In a world where environmental consciousness is becoming increasingly important, the act of gifting takes on new significance. Instead of contributing to the cycle of waste and consumerism, why not choose gifts that leave a positive impact on the planet?
- Plantable Greeting Cards: Instead of traditional paper greeting cards that often end up in the trash, choose plantable greeting cards made from seeded paper instead. We have cards for birthday, anniversaries, holidays, and more. Not only are our plantable cards a unique and meaningful way to send your well wishes (or empathy), they can be just funny too.
- Seeded Gift Tags: Add a special touch to your gifts with seeded gift tags. These miniature pieces of seeded paper can be attached to presents, gift bags, wedding favours and more. After the gift has been opened, recipients can plant the tag and watch it bloom into a beautiful reminder of your thoughtfulness.
- Customized Seed Paper Stationery: Take your eco-friendly gifting to the next level with customized seed paper stationery. t's a great conversation starter that highlights your commitment to environmental stewardship.
But not all gifts are created equal, which is why it’s important we address greenwashing.
Greenwashing is when a company misleads customers into thinking their products or practices are more environmentally friendly than they actually are. Here are a few key things to watch out for:
- Be careful of vague or generic terms like "green," "natural," or "eco-friendly" without the company giving reasons as to why their product is.
- Sometimes a photo isn’t worth a thousand words. If a product features images of nature doesn't necessarily mean it's environmentally friendly. Again, look for evidence to back up claims.
- Beware of exaggerated or unrealistic claims about a product's environmental benefits. If something sounds too good to be true, it probably is. Look for evidence to support claims such as "100% sustainable" or "completely biodegradable."
- Consider the full lifecycle of a product, including its manufacturing, transportation, and disposal. Some products may promote one eco-friendly feature, like having green packaging, while ignoring other aspects that have a larger negative environmental impact. This also applies to companies talking about the one green practice they engage in, while ignoring their other environmentally destructive practices.
Don’t be discouraged by greenwashing, there are still many incredible ‘green’ companies out there and it’s amazing that consumers are looking for ways to support the environment. But by keeping an eye out and avoiding greenwashing, you’re helping support the companies that are authentic and transparent, so that we can achieve a more sustainable future together.
